AkzoNobel Expands Sustainable Community Footprint In Vietnam
AkzoNobel, the world-leading paints and coatings company as well as the manufacturer of the well-known paint brands Dulux and Maxilite, has sponsored a meaningful wall painting project that seeks to boost the beauty of Vietnamese seas and islands.
Under the theme “Fresco for the Future,” the project helps to restore the appearance of Canh Duong fishing village in the central province of Quang Binh after the devastation of Storm Doksuri, the biggest ever storm in many years in Vietnam, in September 2017.
The “Fresco for the Future” project is a profound humanitarian activity that attracts the participation of professional artists and passionate young artists to paint 30 frescoes in impressive 3D style with a variety of themes, showing the special features of local culture.
The success of the project will also contribute to promoting local tourism, bring colour and new experiences for community based tourism by harmonising the preservation of the local cultural heritage with more modern waves in art and living.
“The “Fresco for the Future” project is a unique initiative which not only helps to freshen up the appearance of Canh Duong fishing village, but also contributes to boosting the local economy because Canh Duong is a land with nearly 400 years of history and features many interesting sights with distinct local culture, such as the Whale Temple and the Ancestral House,” said Nguyen Viet Dung, director of GIUN9 Art Center.
“The great contribution of AkzoNobel inspires artists to create colourful and lively frescoes for Canh Duong fishing village.”
In accompanying the project, AkzoNobel Vietnam has sponsored premium exterior paint products, such as Dulux Weathershield that helps the painters create vibrant frescoes. Dulux Weathershield is an outstanding paint line that not only helps beautify the wall but also provide optimal protection against harsh weather conditions.
“Taking such an integral part in “Fresco for the Future” clearly demonstrates AkzoNobel’s commitment and efforts to provide optimal solutions for human well-being as well as work towards the sustainable development of the community,” said Pamela Phua, general manager of AkzoNobel Paint Vietnam.
With the key message of jointly protecting Vietnam’s sea and islands told through frescoes, the “Fresco in the Future” project will help transform Canh Duong, a village devastated by natural disasters, into a colourful paradise to attract domestic and international visitors.
Promoting sustainable community values, AkzoNobel will continue to work with Vietnamese organisations to bring more practical and meaningful projects that will make people’s lives more livable and inspiring.
At present, the artists have completed more than 20 lively frescoes and are working to accomplish the rest. The project is set to be completed by early next month.