The World Of Heineken Opens In Ho Chi Minh City

VNEconomic Times

Interactive journey open from November 3 on the top floors of Bitexco Financial Tower.

23032798_541604612851145_1093443424739501484_nOn the 58th, 59th, and 60th floors of Bitexco Financial Tower – one of the most iconic buildings in Ho Chi Minh City – Heineken offers fans an interactive journey back in time with incredible stories about its major milestones over the century.

For the first time ever, thanks to virtual reality technology, Vietnamese beer lovers can be part of the brewing process, inside a horizontal tank in which Heineken creates its great tasting beer with perfect balance over 28 days.

Heineken fans will also be able to immerse themselves in Heineken’s creative TV commercials, which have contributed to its success.

There are also multiple interactive experiences, using cutting edge technology, to allow visitors to literally take part in Heineken’s world class experiences, from sports and unique music experiences to pouring your own perfect glass of Heineken beer.

At the end of the journey, visitors can enjoy a perfect-tasting Heineken beer at the highest and coolest bar in Vietnam, with stunning views over the city.

The World of Heineken is an icon of perfection and shows Heineken’s unwavering commitment to quality. It will become a must-see destination with a never-before seen journey into the heritage and world of Heineken. Heineken has always committed to bringing world class experiences to Vietnamese consumers and now continues its mission through The World of Heineken.

The World of Heineken is open to the public from November 3, from 5pm-10pm, then every day from 3pm to 10pm.

Since its start in 1873 as a small Amsterdam-based brewery, Heineken has grown into the world’s most international premium lager. Relentless dedication and passion for quality results in 25 million Heineken’s being enjoyed each day in 192 countries all over the world.

Heineken’s original brewery in Amsterdam has been transformed into a sensational interactive tour through the dynamic world of Heineken. It offers four floors of multimedia exhibits, historical brewing artefacts, and a tasting bar. It’s among Amsterdam’s most visited attractions, drawing more than 1 million visitors annually.

Now, for the first time in Vietnam, Heineken lovers need not go to Amsterdam to get the full Heineken experience, as they can experience it right here in Ho Chi Minh City at The World of Heineken.

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