[HCMC] Innovation under the Industrial Revolution 4.0

Digital transformation has become the most talked business strategies not only at Wall Street but also in the main stream business worldwide. Ford, the world first automobile manufacturer, has announced last month that they will stop producing cars and focus on transportation services. Tesla wants electric companies to stop producing energies but help individual households create their own electricity.

Companies that know how to use technologies to create new products, new business models, new marketing strategies, new work practices are reaping major successes. Though recent success stories and examples from innovative companies — large and small, high-tech and traditional, this seminar proposes a number innovation strategies and practices that Vietnamese entrepreneurs could adopt to invent or re-invent their products and services. Using examples from Apple, Google, Uber, Tesla, Johnson & Johnson, and a host of much smaller but equally innovative firms, this presentation presents the latest trends in innovation that could apply to the products, processes, marketing and organization structure and culture of any company seeking to compete successfully in a technology-enabled economy. In particular, this talk suggests practical and feasible innovation strategies for start-ups and small firms; After all, the billion-dollar companies used as illustrations in this seminar were startups just a few years ago.

Key Points to be discussed:

  • Digital tranformation in the main stream business worldwide 
  • How to use technologies to create new products, new business models, new marketing strategies and new work practices
  • Suggestions on practical and feasible innovation strategies for start-ups and small firms

Prof. Tung Bui, Chair and Professor of Information Technology Management and Faculty Director, Vietnam Executive MBA (Hanoi & HCMC) at University of Hawaii

Professor Tung Bui is currently chair of Global Business at the University of Hawaii at Manoa, and head of the ITM Department at the Shidler College of Business. He earned a doctorate in managerial economics from the University of Fribourg, Switzerland and a Ph.D. in information systems from the Stern School of Business at New York University. In 1993, a research journal nominated him as “one of the most influential researchers in the field of decision support systems” based on citation. In addition to scientific awards, Bui is the recipient of the 2003 SBA Small Business Research Advocate Award by the U.S. Department of Commerce. Despite his administrative duties, as of today, ResearchGate’s ranks Bui on the top 15% among research based on worldwide citations of all scientific disciplines.

He has chaired 12 major international conferences, and the chair of the HICSS conference. His current research interests focus on Computer-supported group decision and negotiation, Electronic Commerce and the Digital Economy, Economic evaluation of information technology and Emergency Response Systems.

Fee (breakfast included):

  • Member: 650,000VND
  • Non-member: 950,000VND

Registration: email to nhung@eurochamvn.org  or call (028) 38272715, ext.126

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Thursday 01 January 1970


12:00 am - 12:00 am


Lotte Legend Hotel Saigon, 2A-4A Ton Duc Thang Street, District 1, HCMC

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