“HEINEKEN Vietnam Warm Spring Program” helps bring joy to underprivileged communities for Tet


On 18 December, HEINEKEN Vietnam, the leading brewer of popular beer brands such as Heineken®, Tiger, Amstel, Larue, Strongbow, and Bivina, launched its annual “Warm Spring 2020” program in Tiền Giang. At the event, the company donated 166 gift sets worth VND 100 million to people in need.

This year, the Warm Spring program – a community support program of HEINEKEN Vietnam, aims to deliver a total of 4,800 gifts valued at over VND 1,6 billion to needy families in 28 locations across Vietnam. Each family will receive a set of Tet gifts that include cash and daily necessities. The program will start from Chợ Gạo District, Tiền Giang Province before continuing to Bình Thuận, Thái Nguyên, Phú Thọ, Quảng Ngãi, Đà Nẵng, An Giang, Hải Phòng, Quảng Ngãi, Kontum, Đắk Lắk, Bình Phước, Đồng Nai, Hà Nội, Sóc Trăng, Quảng Nam, TP. Hồ Chí Minh, Thanh Hóa, Long An, Bình Định, Khánh Hòa Cà Mau, Vĩnh Long, and Vũng Tàu.

This is the 9th year that HEINEKEN Vietnam has carried out its “Warm Spring” program to try to bring some festive joy to underprivileged families for Tet. With strong support from the company’s employees and its business partners, HEINEKEN Vietnam has donated more than VND 9,6 billion since starting this program; while its employees and business partners have donated an additional VND 2 billion and put in close to 11,000 voluntary hours to support local communities.

Mr. Matt Wilson, Corporate Affairs Director at HEINEKEN Vietnam, said: “At HEINEKEN Vietnam, people are at the heart of what we do and we believe everyone should be able to celebrate Tet. Our annual Warm Spring is one of the favorite programs on our annual calendar as it brings joy to people who need it at a very special time of year. We are proud that our employees and business partners feel the same way and actively donate money and volunteer their time to support this cause. With their of support, we hope that we can help create a warm atmosphere and make a difference for people to celebrate the upcoming Tet occasion.”

Over the last 29 years, HEINEKEN Vietnam has repeatedly been recognized as a leading sustainable business that cares for people, planet, and prosperity in Vietnam. The Company’s sustainability strategy focuses on six key areas and supports 8 out of the 17 UN Sustainable Development Goals: advocating responsible drinking, promoting health and safety, water protection, CO2 reduction, community support, and sustainable sourcing. HEINEKEN Vietnam has also been awarded as one of the most sustainable companies in Vietnam for the last four consecutive years by the Vietnam Chamber of Commerce and Industry (VCCI).