Consumer goods and retail

Lexia Analytics

Lexia Analytics’ core is Trade Promotion Management (TPM). Through our software solution, our clients gain control of their promotional spend, improve its effectiveness and eliminate or streamline error prone manual and inefficient back-office processes.  In Vietnam, our main TPM customers are Coca-Cola and FrieslandCampina.

Our main software offering, LexiaStudio TPM, is a web-based Trade Promotion Management solution. LexiaStudio TPM covers the full cycle from budgeting to promotional planning, evaluation, approval, execution, settlement and accounting. It is deployed in 8 countries with:

  • > 1,000 active users worldwide
  • > 4,000 promotions each month
  • covering a combined universe of ~12,000 primary customers
  • and ~2.2 million secondary customers

Leveraging the software solution, additional modules have been developed, eg a Customer Profitability, Contract Management and a Price Management module.

Finally, on the back of our deep understanding of trade spend in fragmented markets, we provide consulting services ranging from promotional analytics to trading term transformations and S&OP optimisation.

We have offices in Singapore, the UK and the Netherlands.  All our developers are Microsoft certified and Lexia Analytics as a company is a Microsoft Gold Partner.


Jelle de Jong

Yee Hwa Ching

Address Thomson Road 175a 307624 Singapore View map
Contact Jelle de Jong
Phone +65 6974 5001

Lexia Analytics

Thomson Road 175a, 307624 Singapore

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