Romar Trading has grown steadily over the years through the development of the brands that it represents and through the diversification of the segments in which it operates. Romar Trading grew beyond being solely a Spirits and Tobacco distributor in Aruba to the segments of Food, Homecare and Health & Beauty.
Concha y Toro for 24 years.
Romar carries premium beer brands such as Heineken, Amstel Bright (which is our local alternative), Guinness, Coors Light, and Miller Lite. In the non-alcoholic beverage portfolio, Romar represents the complete PepsiCo portfolio, Red Bull, Illy Italian Coffee, and Perrier. The food and non-food portfolio of Romar Trading covers brands such as Frito-Lay, Heinz, Campbell’s and Reynold’s consumer products, amongst others.
Romar Trading has a growing segment dedicated to health & beauty care, representing brands such as L’Oréal, Maybelline, Garnier, and Vogue.
The activities of Romar Trading are not limited to sales and distribution; moreover, they act as the official representative for their brands, their activities involve the local brand development, marketing for the brands in the portfolio and building successful relationships with our clients and consumers.