Dutch Lady launches new product to tackle national nutrition challenges
HCMC, March 24, 2025 – Dutch Lady, a dairy brand under FrieslandCampina Vietnam, officially announces its mission and launches a new product with the message, "Strength to learn and grow every day." This marks a significant transformation in its 30-year journey alongside Vietnamese families. In addition to unveiling a new visual identity, Dutch Lady has enhanced its product formula, underscoring its commitment to tackling national nutrition challenges, particularly the issue of “hidden hunger” in children.
Nutrition is a critical part of health and development of nations. In its National Nutrition Strategy 2020-2030 and Vision 2045, Vietnam set the ambition that by 2045 every citizen will achieve their optimal nutritional security. However, results from the recently completed Southeast Asia Nutrition Survey (SEANUTS II), a study conducted by FrieslandCampina and the National Institute of Nutrition of Vietnam, indicated that hidden hunger is presently the biggest and most critical challenge that Vietnamese children are facing.
Healthy nutrition demands balance, moderation, and a diverse daily intake of foods. Malnutrition arises from a deficiency or imbalance of essential nutrients in the diet, particularly a lack of micronutrients such as minerals and vital vitamins. According to the SEANUTS II results, the percentage of Vietnamese children failing to meet the daily recommended intake for key nutrients is concerning: 81% for Calcium, 95% for Vitamin D, 66% for Vitamin C, 56% for Vitamin A, and 32% for Vitamin B12.
Hidden hunger can lead to energy and micronutrient deficiencies in children, significantly affecting their physical growth, brain development, and cognitive abilities. As a result, children may struggle to focus, absorb, and process information effectively, leading to poor academic performance and hindering their future potential. This reality highlights the urgent need for appropriate nutritional solutions to enhance children's health and development.
In response to this critical challenge, the new and improved Dutch Lady has been developed based on scientifically designed nutritional needs specifically for Vietnamese children. With the optimal formula, the new Dutch Lady milk product is now even more nutritious, providing children with the nutrition they need: protein, calcium and vitamin D for a strong body and now also fortified with Vitamin C for a strong immunity. This distinctive feature underscores Dutch Lady's leadership role as one of the first brands to fortify vitamin C in fresh milk. Additionally, the product boasts attractive packaging and a delicious taste, satisfying the expectations of both children and parents.
Ms. Supasita Kraisri, Marketing Director of FrieslandCampina Vietnam, said: “Fully understanding the critical nutrition challenges for Vietnamese people and children, and guided by our strong belief that no child should be left behind due to inadequate nutrition, our Dutch Lady brand aspires and commits to provide Vietnamese children with best nutrition so that can independently take on whatever the day holds. We have also ensured that the taste of our portfolio is loved by moms and kids and are bringing it all to life with an incredible new visual identity, bringing affordable nutrition to as many Vietnamese moms and kids as possible.”
In the National Nutrition Strategy, the Vietnamese government has outlined key goals and measures to tackle urgent nutritional challenges. FrieslandCampina Vietnam and Dutch Lady brand are dedicated to making a positive impact by ensuring that people, especially children, have better access to quality nutrition, thereby supporting this shared mission in Vietnam.
Mr. Russell Lipchin, Managing Director of FrieslandCampina Vietnam, emphasized: “To truly make an impact, we need more public-private partnerships that expand nutrition education and improve accessibility and availability of affordable nutritious products. In Vietnam, we have developed cooperation programs with government agencies and organizations to promote nutrition knowledge and education, not only empowering individuals to make informed dietary decisions but also establish lifelong healthy eating habits.”
